Facebook Changed Their Algorithm AGAIN?

Yeah, it’s true. Just when you felt you had a handle on it and were making some headway, Facebook decides to return to the formula that made them so popular by prioritize content from “friends, family and groups.”

You know those 5,000 followers you worked so hard to obtain? You can expect to see a significant decrease in organic reach unless you’re:

  1. Publishing content that sparkles with personality
  2. Crafting, curating and sharing posts that people tend to comment on
  3. Asking people to “see first” in their newsfeed
  4. Using “Groups” to encourage personal engagement
  5. Paying for reach by purchasing ads

What it means for health clubs?

Let’s face it, the whole social exercise is moot unless it increases club visits, more downloaded guest passes and ultimately paid memberships and/or services. You STILL need:

  • Marketing that links to landing pages and lead generators.
  • Referrals (seeing your friends engage with your brand helps but is just on ingredient in the recipe for earning great referrals).
  • Be visible across all of your other social media channels (Instagram, Linked-In and Twitter are top)

 

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